Why Consider Online Reputation Management?
Whether B2B or B2C, a windows company, a fencing company, a garage door company, or any other, you should consider online reputation management! Every healthy and growing company focuses on positive customer reviews. Positive reviews are important to consumers. They also help your company climb search rankings over time.
The bottom line is that healthy reputations build trust, transparency, and credibility. They also ignite the added benefit of increasing your word of mouth advertising.
As an experienced reputation management company near Fenton – we can help equip you with the tools you need to grow your reviews.
Fact: People buy from people they trust.
Why Positive Reviews Help Search Rankings?
Because review signals are currently #3 on Local Pack/Finder Ranking Factors (see below). Review signals are how search engines like Google determine who ranks higher in search results.
And while all signals matter, review signals are critical. As you consistently grow reviews, you'll start ranking higher in search results for the keywords a potential customer is searching for
By proactively working your online reputation, over time, you will start seeing more relevant traffic to your website and/or into your store from those potential customers searching for your brand, products and/or services.
Here's the simple formula: Increase good reviews + higher search rankings for your company = more traffic to your website and/or into your storefront.
What Are The Local Pack/Finder Ranking Factors?
A survey conducts the general ranking factors below. The purpose of showing you these is to reiterate the importance of proactively managing of your online reputation, not to mention your overall local SEO (search engine optimization) health.
#1. Google My Business Signals
25.12% = Google My Business Signals. Proximity, categories, keyword in business title, etc. Did you know that Studio C5 also offers Local SEO services which strengthens your local authority?
#2. Link Signals
16.53% = Link Signals. Inbound anchor text, linking domain authority, linking domain quantity, etc. As a full-service digital marketing agency, we proudly offer manual link building services. Let's talk!
#3. Review Signals
15.44% = Review Signals. Review quantity, review velocity, review diversity, etc. Our online reputation tool will take care of this 100%.
#4. On-Page Signals
13.82% = On-Page Signals. Presence of NAP, keywords in titles, domain authority, etc. Here again, we proudly offer on-page site optimization with our local SEO services which help you maximize your online health.
#5. Citation Signals
10.82% = Citation Signals. IYP/aggregator NAP consistency, citation volume, etc. This signal is provided for and optimized through our Local SEO services.
#6. Behavioral Signals
9.56% = Behavioral Signals. Click-through rate, mobile clicks to call, check-ins, etc. While smaller in weight, important none the less and offered in our Local SEO services.
5.88% = Personalization. More personalized points such as business events, appointment bookings, 1st party customer reviews, etc.
#8. Social Signals
2.82% = Social Signals. A last but not least ranking factor, the level of engagement across Google, Facebook, Twitter, etc. will give you a boost. And yes, we can help.